Diagnosing Non‑Converting Ads: Offer, Audience, and Measurement When ads get clicks but fail to create customers, the root cause usually hides in one of three places: the offer, the audience, or the measurement. Start with intent. If search terms, placements, or audiences don’t match the problem your product solves, you’re paying for the wrong attention….
Author: Maya Sood
Delhi-raised AI ethicist working from Nairobi’s vibrant tech hubs. Maya unpacks algorithmic bias, Afrofusion music trends, and eco-friendly home offices. She trains for half-marathons at sunrise and sketches urban wildlife in her bullet journal.